Lungs magazine advert analysis

For the 'Lungs' album the target audience is 16-24 years of age as the album cover is floral, natural and unique which is generally what this age range like to see in a music album. This album cover links to the Indie music genre as there is only one person on the cover which makes them individual as opposed to a group. Indie also uses very natural themes, e.g. nature, water etc. This is shown in the album cover as there's pictures of trees and flowers in the background. The title of the artist is at the top of the album which grabs the consumers attention and instantly tells them who the album is by. The album name is also written in big capital letters which again tells the consumers important information about the album. This album cover highlights vulnerability as the women has her arms open and the viewers can see her lungs which may draw their attention to the album as it portrays a more sensitive side. The album cover also tells the consumers that the album is not only on CD but is also on Deluxe CD, Vinyl and Digital. Overall I think that this is a very effective album cover as the audience learn who the album is by and whats its name is just by glancing at it. The album image is also memorable and tells the consumer what kind of an album it is going to be which further makes the album cover effective.