Green screen shooting

This mornings plan was to go to Hilly fields and finish the outside shots for the music video but due to the rain we had to go with plan B which was to come into school and film the inside shots with the green screen.
We decided to pin the green screen up from the ceiling and then have Tayla standing behind it with the projector projecting the picture we have of leaves onto her. We had some difficulty with pinning the green screen up so we decided to use the piece of wire (picture to the right) we found in the cupboard to hook it from one end of the room to another. We then realised that the wire wasn't long enough so we hunted the school for something long and strong enough to hold the green screen up. We borrowed a piece of wire from Art but realised that the green screen (picture to the right) didn't have holes in it length ways (The only holes were width ways) to pin it up so therefore their wouldn't have been anywhere that we could pin it up (as it wouldn't have been long enough to reach the two hooks.) We decided to ask if we could use photographys green screen (left bottom photo), which they kindly lent to us. This made it easier as it stood on its own. After three hours of trying we finally got the shots that we needed.
We then uploaded it all onto the computer and started to edit (right bottom photo .)

The Rule of Thirds and The Golden Ratio

The Rule of Thirds

The rule of thirds is a "rule of thumb" or guideline which applies to the process of composing visual images such as designs, films, paintings, and photographs. 
The rule of thirds is applied by aligning a subject with the guide lines and their intersection points, placing the horizon on the top or bottom line, or allowing linear features in the image to flow from section to section. The main reason for observing the rule of thirds is to discourage placement of the subject at the centre, or prevent a horizon from appearing to divide the picture in half.
When filming or photographing people, it is common to line the body up to a vertical line and the person's eyes to a horizontal line. If filming a moving subject, the same pattern is often followed, with the majority of the extra room being in front of the person (the way they are moving). Likewise, when photographing a still subject who is not directly facing the camera, the majority of the extra room should be in front of the subject (leading space) with the vertical line running through their perceived centre of mass.
Below is a video explaining the rule of thirds...




The Golden Ratio


The Golden Ratio is found in architecture, paintings, sculptures and even music. An impressive array of infinite uniformity is all around us, and human kind has intuitively cued into this harmony through the arts as our own way of reflecting and resonating with the divine.
Below is a video explaining the difference between The Golden Ratio and The Rule of Thirds... 

Framing and Composition

In the lesson today we went through Framing and Composition. We went through a few things that are vital for when we film. For example we learnt that when you centralise an object you draw attention to it. We also learnt about the rule of thirds. The rule of third states that you should put objects of interest where the line intersects, or where the lines meet at a point.

We also learnt that the eyes should be kept in a position roughly 1/3 of the way down and they shouldn't drop below the central line unless for a specific reason. 

Leading space is also something we learnt about. Leading space is when the object is slightly to the side. Leading space should always be in the direction the person is looking. 

Finally we learnt about the golden spiral and that it is something leading the eye to the central of the composition.

Mac 5's Music Video Questionnaire

As well as the survey monkey questionnaire, my group and I decided to make a video questionnaire to get more peoples opinions on Music Videos. We are currently looking through all of the feedback and will try to incorporate it into our music video. Below is the questionnaire...

Survey Monkey Questionnaire

Over the past week my group and I have been thinking of questions to ask people in a questionnaire. We are making a questionnaire to learn peoples opinions on music and to hear what sort of music videos they enjoy watching.  We took inspiration from the quiz we took on Young and Rubicam's model. Below is a picture of our questionnaire...

Young and Rubicam's Psychographics model

Maslow, Young and Rubicam 

In the lesson today my group and I researched Dr Maslow's model 'The Hierarchy of Needs' and Young and Rubicam's 'psychographics model.' 

Hierarchy of needs

Young and Rubicam's Psychographics model was based upon Dr. Abraham Maslow's study of monkeys in which he found monkeys always made sure they weren’t thirsty before looking for shelter, and always ensured they had shelter before they looked for love and companionship. Dr Maslow then went on to study the human beings around him. He found out that Humans acted in much the same way. No Human worried about love before they felt secure and no Human sought control before they felt respected by their peers. Dr Maslow decided to call his work 'The Hierarchy of Needs.' 

Young and Rubicam's 4C's:

Young and Rubicam took this Hierarchy, and designed a probing research tool to find out where people stood within it. They decided to call their model the 'Cross Cultural consumer characterisation (or for short 'The 4c's'). The result was a segmentation system powerful enough to segment all mankind, and deep enough to understand all mankind’s basic motivations. Because Young and Rubicam also asked what brands people bought and how they felt about them, the system also became a way of understanding the deeper appeals of those brands. The system accepted that people from different countries were influenced by their differing cultural backgrounds, and removed the effect of those backgrounds. There are seven

different categories in the 4C's. They are...

THE EXPLORER

They seek discovery. 
These people are driven by a need for discovery and challenge. Explorers are often the first to try out new ideas and experiences. They respond to brands that offer new sensations, indulgence and instant effects.

THE ASPIRER

They seek Status
These people are Materialistic and acquisitive and are driven by others’ perceptions of them rather than by their own values. As a result, they respond to what others perceive as being superficial: image, appearance, persona, charisma and fashion. These people believe that an attractive pack is as important as its contents.

THE SUCCEEDER
They seek Control

These people possess self-confidence and have a strong goal orientation. They tend to be very organised.
When it comes to brands, they seek reward and prestige, and will often seek out the best, because that is what they feel they deserve. On the other hand, they also seek out caring and protective brands – their aggressive attitude to life means they need to relax occasionally.


THE REFORMER
They seek Enlightenment
Reformers are the most anti-materialistic of the seven groups, and are often perceived as intellectual. They are socially aware, and pride themselves on tolerance. Reformers seek out the authentic and the harmonious, and are often at the leading edge of society. However, unlike Explorers, they will not buy things just because they are new.


THE MAINSTREAM
They seek Security
These are people who live in the world of the domestic and the everyday. A daily routine is fundamental to the way they live their lives. Their life choices are ‘we’ rather than ‘me’. As their name implies, they are the mainstream of society. They are the largest group of people within 4C's across the world. They respond to big established brands, to ‘family’ brands and to offers of value for money.

THE STRUGGLER
They seek Escape
Strugglers live for today, and make few plans for tomorrow. Others often see them as victims, losers and wasters - aimless, disorganised people with few resources apart from their own physical skills. If they get on in life, it will depend more on a winning lottery ticket than anything they do themselves. They are heavy consumers of alcohol and junk food. Visual impact and physical sensation are an important element of their brand choices.

THE RESIGNED
They seek Survival
These are predominantly older people with constant, unchanging values built up over time. For them, the past is bathed in a warm nostalgic glow. They respect institutions and enjoy acting in traditional roles. Their brand choices are driven by a need for safety and for economy. They choose above all what is familiar to them.

Our results

As a group we decided to take an online test to see which of the seven categories we fit into. Below are our results...

Filming day 2 video

Below is a short video of our day 2 of filming. We didn't get as many backstage pictures and videos this time as we were more focused on the actual filming for the music video as we didn't want to repeat the first day of filming where we didn't get as much done as we'd hoped. This time however we got a lot more filming done although we still have a lot more to go.

Filming day 2

Today, my group and I went back to hilly fields to film for our music video. We were hoping to finish filming today but, again, due to it becoming dark at 4 we had to finish filming sooner than hoped. We also didn't film as much as we'd hoped due to straying from the storyboards. Next time when we film we need to make sure that we follow the storyboards so we get all the shots that we need. We decided to use two cameras at the same time so we could get a variety of different shots. It took a little bit of time positioning ourselves and the cameras to make sure that me, Rhianne, Tara and both cameras were out of the others shot but we eventually managed to. The shots we got hopefully are useful and will make our patience all worth while. 

Here is a front shot of Tayla...

Here is a back shot of Tayla... (both shots were taken at the same time)

First day of filming

Today my group and I finally started filming our music video. We didn't get as much done as we had hoped to due to the darkness of the night creeping up on us sooner than expected but we still got a few good shots for the music video. Below are a few pictures of our day...

Shooting schedule

At the end of yesterdays lesson my group and I listed all the days and times we were free to film. From this information we have made a shooting schedule which we hope we will stick to. We have also listed the props and equipment that we will need to bring on the day. Below is a picture of the schedule.

Video of our location visit

Today my group and I have been on our music video location. After an hour of looking for each other we all found each other and explored the location. We had decided to film today but due to the weather we decided to use the day as a Recce and see the locations so when we go back to film we can go straight to the locations without any hassle. Below is a video blog of our day

Storyboarding animatic

My group and I have finally finished our animatic. We have an idea of the duration of our shots and the camera angles we want to use however we know that small changes (or big ones) may be made when it comes to filming and editing our music video. Below is the animatic.