Below is my Digipak for the Empty Gold music video aimed at females from the ages of 16-24.
Software's my group and I used to create this digipak include Lunapic, DaFont, Powerpoint and Photoshop.
We took inspiration from Richard Dyers 'Star Image' theory by having Tayla look directly at the camera. We used Dyers theory for both our music video and ancillary tasks as this meant that both tasks were familiar with each other and the consumers.
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